EFR 455: The Benefits of a Plant Based Diet and Reducing Barriers to Entry for a Healthy Lifestyle Sean Dollinger

Sean Dollinger is the founder of Vancouver-based PlantX, an online one-stop shop for all things plant-based, including meal delivery. The ultimate goal of the platform “is to educate people on the benefits of a plant-based lifestyle, eliminating the barriers to entry for everyone.”

He has been involved in the ecommerce space for over two decades, and has a growing portfolio that includes more than 15 companies.

Having been overweight growing up, Sean discovered the power of eating a plant-based diet ten years prior, which helped him lose 60 pounds of bodyweight. It was a transformation that not only completely changed his body, but his mind as well. Sean was inspired to create a platform to share what he had learned over the past decade and it developed into what is today PlantX.

Sean goes on to share how he found success as a serial entrepreneur, from why he sleeps only four hours a night, to how he scaled PlantX from $6 million to $1.5 billion in a year-and-a-half, to how he spots opportunity in times of crisis.

Follow PlantX @goplantx
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Key Highlights
Why did Sean decide to start a business around plant-based products and services?

Is a plant-based diet something that people can realistically integrate into their lifestyle?

Why Sean feels best sleeping for only four hours a night.

How do you find and capitalize on an opportunity amid crisis?

Powerful Quotes by Sean
At the end of the day, PlantX’s job is to give selection and choice. We’re not here to make that decision for individuals. We’re here to make sure everything fits into the plant-based lifestyle. We like to give people freedom of choice.

What I always remind people is to think back to why they started the business. Why did you think it was such a good idea? Why did you take that leap of faith? Why did you make that investment in yourself to do it? Then keep going. […] At the end of the day, what you’ve taken a chance on could be exactly what you’re looking for.

I believe that if you put that positive energy out there, you work extremely hard, and your dedication is towards making the Earth a better place, I always believe that opportunities will present themselves.