PlantX Life is pleased to announce the launch of a new PlantX personalized web page showcasing PlantX products that have been curated by tennis champion, entrepreneur and PlantX Ambassador, Venus Williams. The new centralized platform aims to provide an outlet for Ms. Williams advocate for the benefits of living a plant-based lifestyle and increase awareness of the Company’s product offerings.
The world-renowned tennis champion and entrepreneur has been a vegan icon in both the sports and the plant-based world since 2011 when she was diagnosed with Sjögren’s syndrome, an autoimmune disease that causes joint pain and fatigue. Transitioning to a plant-based diet not only helped mitigate her symptoms, but it also contributed to Williams becoming a passionate advocate for plant-based education, especially in the realm of plant-based sports performance. Williams’ online presence is already viewed as a resource for plant-based ideas and tips, and her partnership with PlantX aims to forward the impact of her educational reach.
“Embarking on a plant-based journey can sometimes feel overwhelming, especially if there’s sports performance considerations for your diet,” said PlantX Founder, Sean Dollinger. “Venus compiling and presenting her favorite plant-based products in a centralized way on the PlantX platform greatly simplifies that process.”
Williams will be presenting all her go-to PlantX items one dedicated section on the PlantX website named “Venus’ Picks”, which can be visited on the Company’s U.S. and Canadian e-commerce platforms. On the Venus’ Picks webpage, customers can find a selection of Williams’ favorite PlantX products that the renowned athlete chooses to help fuel her plant-based journey as a highly successful athlete. The new centralized platform will include a wide variety of plant-based items such as day-to-day grocery picks, protein supplements and sports recovery products. Venus’ Picks currently includes products from Earth Balance, Sunfood Superfoods and Plantfusion. Venus’ Picks will be used as a tool to help Williams and the Company work together to assist the PlantX community adopt and maintain plant-based diets that can fuel their fitness journey.
“I am excited to share my favorite plant-based products with the PlantX community,” said PlantX Ambassador, Venus Williams. “By having these items in one place, our goal is that it will encourage people to learn more about the plant-based lifestyle and understand how they can integrate it into their own lives.”
About PlantX Life Inc.
As the digital face of the plant-based community, PlantX’s platform is the one-stop-shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, the Company currently has plans underway to expand its product lines to include cosmetics, clothing, and its own water brand — but the business is not limited to an e-commerce platform. The Company uses its digital platform to build a community of like-minded consumers, and most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The Company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
About Venus Williams
With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports. Beginning at the age of 14, Williams quickly took the world of tennis by storm by rising to the top-ranked position, breaking countless records, and winning numerous championships. Williams has a lifestyle and fashion-forward active wear brand EleVen by Venus Williams, a full-service commercial and residential interior design firm V Starr and plant-based protein company Happy Viking. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale. More information can be found at www.venuswilliams.com.
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You can tune in to PlantX’s live vodcast tonight at 8 p.m. EST to watch a discussion between PlantX founder, Sean Dollinger and the CEO of Purely Canada Foods, Tyler West. They will talk about how Purely Canada Foods started, what they do, why Tyler decided to start Above Food, and growth in the meat alternative market. To view the vodcast, click here.